Multicultural Marketing & Advertising
MLS offers multicultural marketing and advertising solutions which leverage our worldwide linguistic resources and deploys the latest technology to produce tangible results for our clients. MLS partners with more than 60 prominent advertising, marketing, communications and design firms, as well as directly with marketing departments of leading organizations in various industries and government agencies, to create the most resonant and impactful messages for international markets as well as multicultural audiences within the U.S.
- Global Public Relations
- Multicultural Marketing
- Business Intelligence
- Public Education & Information
Solutions for Business
When looking to increase market share among Limited English Proficient (LEP) populations in the U.S. or expand into foreign markets, industry leaders of all sizes turn to MLS’s worldwide resources and management personnel to provide the skill and expertise to reach new consumers and increase revenue while maintaining a consistent corporate brand.
We offer a comprehensive suite of global marketing and advertising solutions, including the following:
- Branding. MLS project managers leverage our worldwide resources to create a multilingual brand through the implementation of focus groups and other innovative techniques to maximize impact, differentiate our clients from the competition, and form the foundation of marketing efforts in multicultural U.S. and foreign markets.
- Global Public Relations. MLS linguists translate news releases, promotional literature, and interactive resources and our interdisciplinary in-country teams devise and implement multimedia strategies suited to international audiences.
- Multicultural Marketing. MLS technical experts provide critical support in building an organization’s dynamic Internet presence for business-to-business and consumer marketing, translating and localizing websites, and creating effective, culturally appropriate messages while maintaining a unique corporate brand.
- Business Intelligence. MLS provides in-country market research and business intelligence services in more than 120 foreign countries to support clients’ expansion and corporate objectives, including the creation of timely and accurate translations of news reports and industry publications to assist in assessing competition and developing effective business strategies.
Solutions for Government
Government agencies rely on MLS marketing and communications services to create and implement effective cross-cultural outreach and public education programs. Our linguistic and technical resources with expertise in disciplines ranging from politics and economics to technology and healthcare are available to further outreach initiatives and public affairs agenda in new and traditional media.
We invite you to contact us to discuss how MLS can help meet your global communication and operational objectives.